Much has been made about finding and appealing to your target audience.
How can you find them?
Why, through content marketing, of course!
What is Content Marketing?
According to the Content Marketing Institute,
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
In other words, you will consistently create an...
CTR. A 3-letter acronym with the ability to make or break your website’s success. Are your emails catchy enough to get the click?
The subject of this article is how to boost your Click Through Rate. Your website’s traffic and income both depend on your email subscribers clicking your links.
You only need to take one action to get them to click: Put catchy emails together.
Whether you’re looking for traffic, sales, or both, you need an email list. When people say, “The money is in the list,” t...
Was I complimented or criticized?
Recently someone called me a “micro influencer.”
Was I being flattered or insulted?
The term sounds like an oxymoron, a contradiction in terms.
“Micro” means small and therefore sounds insulting. However, to be called “an influencer” is the height of complimentary.
This article will explain the difference between micro influencers and macro influencers and explain which is better.
What Is The Difference Between Micro And Macro Influencers?
Are you into the nu...
Yes, you can easily make money as a content creator and content marketer.
This article shows you exactly how.
It also shows you how to do a lot for free and still succeed as a content creator and marketer.
First things first…
When we were younger, they meant kitchen tools you pour a liquid into.
Today funnels also relate to your ability to make money.
How to make money fast online, especially as a content marketer, is easy since you rely on a powerful weapon you already have in your ...
I was asked an interesting question recently at Quora, the question and answer site.
The user asked, "What is your greatest concern about social media?"
After dismissing thoughts about the divisiveness social media caused during the 2016 election due to foreign hackers, this was the answer I shared.
My concern lies in the fact that as bloggers and social media marketers, we spend a great deal of time promoting our content on social media only to find the sites we've invested energy and time o...
Are you aware Amazon is the new Google when it comes to shopping? It’s true.
According to Forbes, 72% of all shoppers use Amazon to find products.
Today, people are making megabucks selling on Amazon and some of them are making so much money on Amazon. For example, my friend’s son, who grew up a troubled youth, is a millionaire who owns two beach houses and a home in an expensive area of Aspen, Colorado.
The best part: The money you make on Amazon is passive income for you. You’ll rake in the...
Decluttering. Could we all use a little less clutter?
Our homes are cluttered, our thoughts are cluttered, let’s face it, our lives are cluttered. The Digital Age exacerbated the clutter in our lives with all the many choices available to us.
You’re busy, but are you productive? Marketers spend so much time trying to beat the online competition, they often spin their wheels without making progress. These tools are designed to help you beat your online competitors and save time in other areas....
Overwhelming, isn’t it?
You love blogging, but the amount of time it takes to do it efficiently is daunting.
Successful blogging does require a great deal of time.
Researching, writing, editing, publishing, promoting, and responding to commenters are all necessary blogging tasks.
However, you pay the price in order to accomplish them efficiently.
Time with your family, time for your job if blogging is a hobby, time for your hobbies if blogging is a job, or simply time to stop and smell the pr...
That’s how many people recent statistics project will use social media sites in 2019.
That’s more than 1/3 of the planet!
Even more staggering– the number continues to grow.
For example, in 2018, 2.5 billion people visited social media sites.
Marketers should capitalize on the growing use of social media sites.
You know you need social media if you’re going to generate exposure in order to market your product or services to potential customers.
Are your potential customers at so...
Is competition a curse or a convenience? When it comes to search engine marketing, both answers are correct. Competition can be stressful; after all, there are 644 million websites on the internet. Competition can also be a convenience when it drives us toward marketing success. Jay Baer once advised, “Make your marketing so useful, people will pay you for it.” Stellar suggestion.
However, if no one sees your marketing, no one will discover the benefits of your product or service. This articl...
Here are the 4 steps to your analysis plan.
Can you guess the first step in your competitive analysis?
If you picked "threats," you picked correctly.
You can beat your competitors at their own game. Here's how:
Step 1: Find blogs like yours, in your niche with your DA.
To do this, I go to Alexa.com.
Scroll down to Browse Top Sites and put in your URL.
Scroll down to Which Sites are Related To [Your Blog Name].
Copy the URL of the first site.
Welcome to 2015.
You are living in a world where a watch is a computer and a table is an air conditioner.
Samsung is the next company to have overlap in the invention arena. The compay’s newest invention is a television set. Nothing unusual for Samsung, a company known for its electronics, right?
Samsung’s newest television is the back wall of a truck.
We’re not talking a stationary truck either. You don’t sit stagnant in your car and watch the back of the truck like you’re in a ...
Do you know there is a common criticism of blogging tips coaches?
People complain they all recommend the same strategies. Often, I have heard, “They never have anything new to say.”
A reader of mine predicted that if I offered unique blogging tips, my blog would stand out and my readership would grow.
This list will offer you blogging tips that deviate from the same old rhetoric.
Although they may vary from the mainstream, these 10 blogging tips are just as effective if not more.
Tip 1: Use a...
You want to build your email list, but don’t know where to begin.
I hear it all the time.
Then, once you start researching, you find so many long, drawn out and complicated processes.
It just seems like a never ending journey.
That’s why, today, I’m so happy to have an expert guest blogger show you the way.
In fact, Janice Wald has broken the process down into 3 easy, proven steps.
And she’s someone you want to listen to.
I want to thank Janice for taking the time to write this amazin...
Are you familiar with these quotes about the power of community?
A famous quote explains, “Without a sense of caring, there can be no sense of community.”
Another quote claims, “The greatness of a community is most accurately measured by the compassionate actions of its members.”
You are already in a community, a strong community: the community of bloggers, also known as “the blogosphere.”
Ryan’s posts repeatedly stress the need to give back to the members of the blogging community.
You can o...